A 150-year-old cotton mill, the nostalgia of Bombay’s iconic permit rooms, and a bar that brings live music and cocktails together
Permit & Co. has a character all its own. Located in Lower Parel, Mumbai, the venue features an audio installation by AudioTechnik India, combining Optimal Audio loudspeakers with professional amplification and signal processing.
Venue
Permit & Co., Lower Parel, Mumbai, Maharashtra
System Integrator
AudioTechnik India
Products Used
Optimal Audio Cuboid 12 and Cuboid 15, alongside LEA Professional amplification and HH Audio subwoofer, monitoring and DSP solutions.
Inspired by Bombay’s permit-room culture, Permit & Co. blends retro interiors and nostalgic details with a lively dining and entertainment experience. From background music during the day to DJ sets and live performances in the evening, the brief was to create an audio system that could deliver energy without overpowering conversations.
The venue’s heritage architecture presented a particular challenge. High ceilings and reflective surfaces made acoustic control difficult, while preserving the original Burmese teak and architectural details limited the scope for conventional acoustic treatment.
AudioTechnik India addressed these challenges using Optimal Audio’s Cuboid 12 and Cuboid 15 loudspeakers, positioned to direct sound towards the listening areas while limiting unwanted reflections. LEA Professional amplification provides system power, while HH Audio equipment supports low-frequency reinforcement, stage monitoring and system management.
The result is an audio setup designed to balance the demands of live entertainment with the warmth and intimacy of a neighbourhood bar. At Permit & Co., the music can take centre stage without losing sight of what makes the space special: good conversation, good company and a distinctly Bombay atmosphere.